Typography
We only use one typeface. Ginger is at the core of our visual identity and synonymous with our brand.
F37 Ginger
F37 Ginger is a classic Swiss sans serif with a quirky geometric twist. It brings both clarity and personality to our communications. Download for internal use.
Samples
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!()[]{}&*^%$#@~
Two weights
Fusion Arts likes to be bold and strong in its communications, however with Ginger we can also be quieter, more restrained and classical. Use a weight that best suits the message.
- Regular
- Bold
Emphasis
Allow the content to lead the typography, but remember that text is only ever ranged left. We are not an uppercase brand. We use other treatments to highlight or emphasise titles and information.
Type sizes
A typographic scale is a harmonious progression of font sizes, like the notes of a musical scale. Scaling and setting typography this way creates a consistency and hierachy that instills confidence in the design.
- xs
- The quick brown fox jumped over the lazy dog.
- sm
- The quick brown fox jumped over the lazy dog.
- base
- The quick brown fox jumped over the lazy dog.
- lg
- The quick brown fox jumped over the lazy dog.
- xl
- The quick brown fox jumped over the lazy dog.
- 2xl
- The quick brown fox jumped over the lazy dog.
- 3xl
- The quick brown fox jumped over the lazy dog.
- 4xl
- The quick brown fox jumped over the lazy dog.
- 5xl
- The quick brown fox jumped over the lazy dog.
- 6xl
- The quick brown fox jumped over the lazy dog.
- 7xl
- The quick brown fox jumped over the lazy dog.
- 8xl
- The quick brown fox jumped over the lazy dog.
- 9xl
- The quick brown fox jumped over the lazy dog.